It’s one thing to open up a dispensary; it’s an entirely different thing to get customers to walk through the door. Whether you’re an established business that wants to grow its clientele or a new dispensary starting from the ground up, marketing is key. That can be difficult when you don’t know where to start, and it seems like every other store on the block is pulling out all the stops.
Dispensaries make a lot of their money off previous customers; they’re the most likely to refer family and friends since they believe in what you do. And if you want those referrals and future customers, you have to market well. That means you have to diversify your marketing when you’re a new dispensary.
Don’t just rely on flyers, postcards, or coupons to pull people in. That’s the oldest trick in the book, and most people will ignore it. Instead, you have to think of the entire process as a movement. It’s not a one-and-done concept. With the right planning and execution, you can carve out a space in your community that people remember for years to come. If you’d like some more ideas, look at this site.
Start with your location
If you’re opening a dispensary in an area that’s already saturated with them, you better have a really good reason to be there. Don’t try to compete with the other dispensaries in your neck of the woods. Instead, you should focus on being a part of the community. That means things like donating products to local charities, sponsoring sporting events in your area, and volunteering at a school or neighborhood organization. Give something back to the community, and people will notice. It doesn’t have to be a big gesture, just being a good neighbor can go a long way.
Attract that customer
Speaking of neighbors, you need to have a community outreach program in place. You can’t just sign up for social media sites and expect miracles. It’s possible, but it takes an entire staff dedicated to making sure your customers get the best experience. Build a following through social media, but also through word of mouth. Give your customers a reason to stop by your store, like a great selection of products, or even better, something you can’t find anywhere else.
Start small with your marketing efforts
Don’t get carried away with flashy, expensive advertisements. Not only do they cost a lot of money, but they can look that way to your customers as well. Instead, opt for giveaways and contests. Give your customers a chance to win something like free weed or a gift card. It doesn’t take much money to get people interested, as long as you give them a reason to care.
A few final thoughts
These tips can be used by new businesses as well as established ones. Dispensaries have to think outside the box and try to evolve with the times. That’s what marketing is all about, and it doesn’t have to cost a ton of money. At the end of the day, it’s all about creating customer loyalty. And if you do that, your new business will eventually become a success.